Regional Tourism
Victoria’s local tourism industry provides jobs for almost 185,000 people and injects almost $16 billion into the state’s economy. This initiative seeks to drive growth in this vital sector by encouraging more people to spend time in our regional and rural areas.
The Regional Tourism initiative will see a significant boost to tourism in regional Victoria through funding to help regions grow their tourism offering. This funding initiative will include:
- Funding to strengthen and establish regional tourism boards in regional Victoria. The boards will ensure sustainable tourism development at the regional level, which will create a strong foundation for industry growth, supporting tourism businesses and jobs across regional Victoria.
- Development of a marketing program to promote regional Victoria, by highlighting the tourism strengths of Victoria’s regional villages.
- Expansion of the Tourism Excellence Program to develop the skills and service standards of Victorian tourism operators. The new program will include industry training programs and an international mentoring program.
- Development of a Regional Business Events Program to facilitate and attract business events to regional Victoria. The initiative will focus on building relationships between public and private stakeholders to secure business events and attract business visitors to regional Victoria. Increased business event activity will provide regional destinations with an alternative visitor market and showcase regional villages, towns and employment opportunities.
Delivery
The program is delivered by Tourism Victoria.
