Regional Development Victoria

The arts to deliver more visitors and jobs

Art has been the heart and soul of Shepparton since the 1930s, when the Victorian Government helped establish a permanent collection within the Shepparton Art Museum (SAM).

Almost 90 years on, the Victorian Government is now backing SAM’s biggest transformation yet – a spectacular contemporary revitalisation that will create over 180 jobs, boost visitor spending by $6 million annually and inject more than $39.9 million into the regional economy.

“Everyone is keen to see the new SAM take shape, to the extent that the Government recently fast-tracked planning approvals on the project,” says Regional Development Victoria’s local representative, Matt Nelson.

“This project ticks all the boxes. More visitors to Shepparton means more opportunities for small business, which means more jobs for locals.

“As well as the significant jobs, tourism and economic benefits, the new museum will be an ideal showcase for Shepparton’s credentials as a cultural hotspot.”

The design, by renowned architects Denton Corker Marshall, is sympathetic to the natural environment and intended to foster engagement, ownership and pride for visitors and local audiences alike. View the proposed designs.

It represents a key component in the redevelopment project that involves relocating SAM to the more prominent and accessible location of Victoria Lake Park. The move will help to attract more visitors and increase the museum’s ability to secure renowned exhibitions.

In particular, the new facility will increase SAM’s capacity to present its unique ceramics, indigenous and multicultural collections to Victorian, interstate and international visitors.

“Stimulating regional growth is a key purpose of the Victorian Government’s Regional Jobs and Infrastructure Fund – a $500 million investment to back projects that make regional Victoria a better place to live, work and do business.”

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