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Regional Development Victoria

Australian Craft Beer Centre of Excellence

1 March 2017

The Victorian Government today announced its support to establish an Australian Craft Beer Centre of Excellence in Ballarat, creating 25 new jobs benefiting beer enthusiasts, locals and tourists alike keen to sample the regions finest brew.

Minister for Regional Development Jaala Pulford and Member for Wendouree Sharon Knight today met with craft beer enthusiasts at hospitality venue Hop Temple, to hear how the project will create jobs and attract more people to Ballarat.

It will capitalise on the rapidly growing interest in brewing and build on the region’s rich history of craft beer production to create a new tourism experience, while importantly creating new jobs.

The new Australian Craft Beer Centre of Excellence will include a craft brewery, a beer tasting and bar area, a teaching space and a function area which will attract a broad range of visitors.

A key feature of the Centre will be the ‘brew space’, where small brewers  will be able to receive advice on how to improve their brewing technique, develop their business and test the market which will help niche brewers expand.

The Australian Craft Beer Centre of Excellence is working closely with Federation University, which has been leading brewing education for more than 45 years, to develop suitable training courses to be delivered through the Centre.

The project will help diversify Ballarat’s tourism offering and strengthen the Government’s efforts to activate the CBD.

The visitor economy is crucial to the future economic development of regional and rural Victoria with the sector contributing $11.5 billion to the regional economy and generating 114,400 jobs annually.

The Labor Government’s Regional Tourism and Infrastructure Fund (RTIF) is investing in growing the visitor economy across regional Victoria by facilitating the development of iconic regional tourism projects that create world-class tourism experiences and boost the regional economy.

© Department of Economic Development, Jobs, Transport and Resources, State Government of Victoria

Last Updated: 06 March 2017