Regional Development Victoria

Building a stronger regional community in Swan Hill

25/10/2018

The Victorian Government has awarded a $50,000 grant to Swan Hill Rural City Council’s ‘Live Better’ project to encourage population growth, business growth and increase community satisfaction in the Swan Hill region.

The Minister for Regional Development announced the funding from the Stronger Regional Communities Plan, which supports community-led initiatives that build community capabilities or improve the liveability of regional and rural towns.

The ‘Live Better’ project will develop a targeted marketing and liveability campaign to support relocation into the region, address skills shortages and build community pride through a #loveswanhill initiative.

The campaign will target people considering a move to the region by highlighting employment opportunities and showcasing the region’s liveability factors (lifestyle, community and affordability). It will feature videos, social media and mainstream media activity.

The project is in response to the Mallee Regional Skills Demand Profile (2017), which identifies a future workforce demand of between 2,900 and 4,000 new workers from 2017 to 2020 to support growth in horticulture, manufacturing, solar and other like industries.

The Stronger Regional Communities Plan aims to support rural and regional towns to attract families and young people to live and work by investing in community-led projects that make regional Victoria a better place to live and work.

Community groups, not for profit organisations, individual businesses, and industry alliances are all eligible to apply for funding for projects that will create stronger communities.



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