Regional Development VictoriaRegional Development Victoria

State Government of Victoria


Round two of the Wine Growth Fund opens

9 June 2017

Minister for Agriculture, Jaala Pulford launched the Wine Industry Development Strategy and round two of the Wine Growth Fund.

The four year strategy will help winemakers capture new opportunities and address challenges the industry has experienced in trading and production over the past decade.

The strategy is structured around four key ‘platforms’  which address:

  • adaptation to business and production challenges
  • increasing tourist numbers and expenditure in Victorian wine regions
  • developing profitable and sustainable export markets
  • increasing industry coordination.

The Government is backing the Strategy with the Wine Growth Fund, which supports projects from the vineyard to the cellar door to grow Victoria’s wine industry.

The second round of the Wine Growth Fund announced today will see a total of $893,000 provided to the wine industry across the state. Grants will align with industry priorities as reflected in the strategy.

Victoria’s wine industry plays a vital role in regional and rural economies, contributing an estimated $7.6 billion to the Victorian economy and employing nearly 13,000 people.

The Victorian Wine Industry Development Strategy 2017-2021, Wine Growth Fund and appointment of the Wine Industry Ministerial Advisory Committee are the result of the Victorian Government’s $1 million commitment to develop the state’s wine industry.




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Last Updated: 15 June 2017