Regional Development VictoriaRDA Barwon South West

State Government of Victoria

RDA Barwon South West discuss nature based assets

An agenda all about tourism, with a particular focus on the wonderful nature based assets was on the table for discussion at the recent meeting of the BSW RDA held in Port Campbell, in the heart of Great Ocean Road National Landscape adjacent to the region’s most iconic nature based attraction, the Twelve Apostles.  The RDA BSW Committee’s discussions focused on collective marketing, investment attraction and product development efforts in the tourism industry.

The Committee heard from Parks Victoria who outlined the preliminary Shipwreck Coast Master Plan. A plan that covers 28km of coast line that includes the Port Campbell National Park and Bay of Islands Coastal Park, from Princetown to Boat Bay that seeks to enhance the area as a distinctive and remarkable world class destination underpinned by the character of the hinterland and local towns coupled with the conservation and protection of the national, coastal and marine parks.

In addition, the Committee discussed how to grow the benefits of nature based tourism in the region after considering a presentation from TRC Tourism who have been engaged to develop options for the Barwon South West region to grow adventure tourism on the region's significant walking trails and mountain bike parks through improved and coordinated promotion and management practices.

The discussions continued with other key regional tourism stakeholders and led by the Great Ocean Road Regional Tourism Ltd’s General Manager Liz Price, who outlined current planning initiatives and outlines the opportunities for the region that includes advocating for greater investment in the renewal and maintenance of existing assets, facilitating product development opportunities through partnerships and diversification of the region's tourism products, maximizing the benefits of the current high rates by improving visitor satisfaction and growing awareness of the breadth and depth of the region's tourism products and a focus on industry development and increased engagement with local business.

RDA BSW stretches from the tip of Queenscliff Heads to the border of South Australia. It works with community, business and all levels of government to deliver more jobs, better infrastructure and a stronger regional economy.


Regional Matters Spotlight

Last Updated: 15 April 2016