State Government of Victoria

RDA Loddon Mallee

The Murray River near MilduraThe Loddon Mallee Region

The Loddon Mallee region is expansive and diverse, running from central Victoria up to the Murray River and across to the north-west of the state. The region encompasses more than a quarter of Victoria and being ‘north of the divide’ boasts a warm and sunny climate. It includes a diversity of heritage cities and towns, a range of employment opportunities, services, great food and wine and recreational opportunities centered on the Murray River and unique forest environments.

Because of the region’s size and diversity, it is often considered as two sub-regions, the north and the south, which reflects the different challenges and opportunities they each face.

Loddon Mallee North is about 45,000 square kilometres in size. The Murray River is the ‘lifeblood’ of the region, which is a major food producer for Victoria, Australia and export markets. It is a highly productive agricultural and horticultural region. Some of its larger urban areas – Echuca, Swan Hill and Mildura – are experiencing sustained population growth and tourism interest, while some smaller towns are experiencing population decrease.

Loddon Mallee South is the geographic centre of Victoria, and its location and transport linkages make the region highly accessible, particularly from Melbourne. It also includes the thriving provincial centre of Bendigo, and the regional towns of Castlemaine, Kyneton and Maryborough. The region is experiencing strong population growth which is projected to continue at almost 50 per cent above the Victorian regional average, with drivers including improved road and rail links, more jobs and investment and the region’s liveability appealing to ‘tree-changers’. The main industry employers in the region are retail, health and manufacturing.

Combined, the Loddon Mallee region contains the ten local government areas of Buloke, Campaspe, Central Goldfields, Greater Bendigo, Gannawarra, Loddon, Macedon Ranges, Mildura, Mount Alexander and Swan Hill.

The Loddon Mallee RDA Committee commissioned economic profiles for each Local Government Association in the Loddon Mallee and the Northern and Southern regions. The profiles provide a snapshot of key industries which help propel our region, as well identifying changes to our population, employment, labour force profile and industry sector analysis by output and value- added activities. Visit here to access the profiles

RDA Loddon Mallee Vision Statement

To enhance the liveability, productivity and sustainability of the Loddon Mallee region. It will do this by working with the community and all levels of government in a pro-active and collaborative way.

Loddon Mallee Investment Prospectus

The prospectus offers a summary of those compelling regional projects that create significant regional advantage beyond their local impact. These projects require promotion now in order to attract funding and support for their implementation, most especially from potential government investors.

Endorsement of the Prospectus was sought from a range of stakeholders including the ten local governments in the Loddon Mallee. The list comprises strategic projects promoted in the Regional Strategic Plans and the more recent regional transformation priorities (presented to the region in the RSP Forum May 2013). Initiatives are highlighted from Infrastructure, Rail Transport, Transformative Towns, Ports of the Murray River , our regional cities of Bendigo and Mildura, Energy, Agriculture, Tourism and Food and Fibre strategy.

Download the June 2013 Loddon Mallee Investment Prospectus (PDF 2.2 MB)

Committee members

Jenny Dawson - Bendigo (Chair)
Stuart McLean - Wycheproof (Deputy chair)
Kerry Anderson - Castlemaine
Linda Beilharz - Bendigo
Hayden Cock - Echuca
Jennifer Collins - Mildura
Greg Cruickshank - Lake Boga
Mark Johnston - Maryborough
Anne Mansell - Mildura
Craig Niemann - Bendigo

Contact details

Bendigo DPCD
Level 1, 56-60 King Street
Bendigo VIC 3550

Phone: +613 4433 8050
Fax: +613 4433 8099


Last Updated: 14 October 2013