Regional Development VictoriaRDA Melbourne East

State Government of Victoria


Projects and Activities


A Cluster of Significance
A Vision for Healthy and Active Communities
A Hub of Inspiration
The Changing Face of Business
A Briefing for Parliamentarians Connected to Melbourne East
Railway Project On Track and On Time
RDA Supports Regional Innovation
One Region, One Voice
Looking Back <<
Region to boast country's best aquatic facility
Support for start ups
Movement at the station
New resource for entrepreneurs to 'tap' into
Growth and security for Bayswater & Bayswater North
Looking Forward >>
Businesses given the boost they need in a Digital Economy
Open for Business - Higher Education Industry Open Day
One voice for the east
Developing sport and recreation for the Eastern Region
Attracting investment in the East
Transport and connectivity in the East
Creating employment within the region: capitalising on the highly educated and skilled demographic and focusing on CAAs and PACs
Enhancing the tertiary education industry strength in Melbourne’s East region
Creating innovation and knowledge-based business employment in Melbourne’s East
Regional opportunities in arts and cultural tourism
Submission to the Federal Government Major Cities Unit
Broadband enabled technology and HACC/aged care services
Linking community health issues and environment strengths
Publications

Monash Economic and Business Intentions ProjectA Cluster of Significance


Important step to protect and strengthen employment opportunities.

With 80,000 jobs across 40 square kilometres, the Monash National Employment Cluster is a significant contributor to Melbourne’s position as a global city and has been identified by the State Government as one of six employment clusters of national significance.

Melbourne East RDA will invest $47,000 this year to future proof the employment cluster with the Monash Economic & Business Intentions Project, a joint initiative of the Melbourne Metropolitan Planning Authority (MPA) and DSDBI.

Melbourne East RDA Acting Chair, Professor Rod Hill believes “the Monash Economic & Business Intentions Project is a necessary precursor in the preparation of the MPA’s Framework Plan.

This work aims to gather robust economic, property and marketing evidence to support the Framework Plan in improving the growth of business activity, and the ability of businesses to leverage their export and innovation potential to grow jobs in the region.”

With the research project now underway, Melbourne East RDA is one step closer to understanding the economic landscape of the precinct and identifying the barriers or opportunities for growth and innovation including the investment, trade, skills, infrastructure and regulatory issues that affect businesses in the precinct.


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A Vision for Healthy and Active Communities

The development of a Melbourne East Regional Sport and Recreation Strategy will serve as a guide to planning and developing regional sport and recreation facilities in the eastern region.

At a time when population growth is on the rise in the East, this strategy will focus on improving the quality and provision of facilities in order to promote healthy and active communities.

Leading the project is the City of Maroondah on behalf of project partners from the City of Knox, Monash, Manningham, Whitehorse, Boroondara and the Shire of Yarra Ranges, as well as funding partners Sport and Recreation Victoria, and Regional Development Australia (Melbourne East).

A Project Steering Group has now been established to provide a formal mechanism for assisting in the formulation of the strategic framework.

This project will investigate the needs and future demands for regional sport and recreation facilities and shared trails across the Eastern Region for the next twenty years.

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Sod turning at the Eastern Innovation CentreA Hub of Inspiration


The first step in the creation of the Eastern Innovation Business Centre was taken on Tuesday 20 May in the turning of the sod ceremony with Monash Mayor Geoff Lake and Federal Member for Chisholm Anna Burke on the site in Harnett Close, Mulgrave.

Monash City Council received $4.75 million from the Regional Development Australia Fund and $245,000 from
the State Government to establish the business centre that will stimulate jobs in the region and support business owners so they can add value to the local economy.

The new business incubator, located in the heart of the Monash Technology Precinct, will focus on science, technology and research-based companies and will be a place where innovative small businesses are inspired to achieve success.

The Centre for innovation, expected to open this time next year, will be accessible 24/7 and will comprise hot desks, collaborative areas, break out zones, work stations, laboratories and private office spaces.

More information visit www.monashincubator.com.au/about/EIBC


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The Changing Face of Business

The anticipated closure of Victoria’s car assembly industry
in 2017 was the driving force behind Melbourne East RDA’s decision to invest $45,000 in a study of one of Victoria’s most affected employment precincts located within Bayswater, Bayswater North and Kilsyth.

Part one of the study conducted by AEC Group, identified trends that will continue to shape the economic landscape
in the precinct. In particular it has reviewed trends that are influencing potential growth and potential business closures.

It has also looked at the causes of these trends and is making recommendations on what can be done to further encourage growth and investment and prevent business closures.

While we continue to hear a lot of discouraging talk around the manufacturing industry (which is one of the largest industries operating out of the Bayswater precinct), it is interesting
to note that this review has highlighted that this does not necessarily mean that businesses will cease operation. Rather, it suggests that businesses will have to continually adapt and change in order to remain competitive. In addition, despite the flow-on effects of the Holden, Ford and Toyota closures on component part manufacturers, there are still several other industries located in the precinct and there are many factors that influence a business’ ability to be competitive, and this project is uncovering what role government can play in making the region an attractive place to do business.

Furthermore, this project is providing key stakeholders with advice on how they can assist in supporting business growth and stability. It is exploring the many factors that contribute towards the competitiveness of the precinct and to ensure the study is robust, approximately 200 businesses located in Bayswater, Bayswater North and Kilsyth are currently being interviewed to inform government bodies of the benefits, drawbacks and opportunities of doing business in the precinct.

Using the information collected and to prevent the dislocation of local industry, Melbourne East RDA along with Maroondah City Council, Knox City Council, the Shire of Yarra Ranges and the Department of State Development, Business and Innovation, will consider the next phase of this important study. Part two will seek to identify strategies to support companies through the transition the precinct is currently experiencing, so that it may continue to make an important contribution to the Australian and local economy for years to come.

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A Briefing for Parliamentarians Connected to Melbourne East

Melbourne East RDAs core purpose is to build partnerships between all levels of government, industry groups, businesses, community groups and other key stakeholders in the region so that it may provide a strategic and targeted response to economic, environmental and social issues affecting the region.

A briefing with Members of Parliament from the Metropolitan Eastern Region in May was an opportunity for the Committee
to showcase the projects presently being delivered and highlight identified areas of priority. The briefing allowed MPs to provide their input to projects that aim to further the social and economic development of Melbourne’s East.

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Railway Project On Track and On Time

Being on time is critical when you’re running a railway and the team at Yarra Valley are pleased to report they on track with their long journey to reconstructing the line between Yarra Glen and Healesville. With 9 kilometres of track, 16 bridges, 20,000 sleepers, 120,000 tonnes of steel and 200,000 tonnes of ballast, the task is no mean feat.

In a project made possible by a $3.5 million grant from
the Federal Government’s Regional Development Australia Fund, the initiative will shape a new direction for the railway, connecting the communities of Yarra Glen with Healesville and laying the foundations for a prosperous and sustainable future for generations to come.

For information on the project visit www.yvr.com.au

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Swinburne University Industry Open DayRDA Supports Regional Innovation


On 24 June, businesses from across the region were invited to attend the first of two Industry open Days hosted by Swinburne university of Technology and sponsored by Melbourne East RDA.

The Industry open Days target local businesses and offer new tools and knowledge to foster innovation and business growth. RDA has invested $30,000 towards the initiative.

The first event held at Swinburne’s Wantirna campus enabled participants to speak one-on-one with industry experts including researchers and attend master classes and case study sessions. Networking opportunities were a key component of the activities. Feedback from the Wantirna event is extremely positive with more than 90% of survey respondents stating their business will benefit from their attendance.

The second Industry open Day is being held on Tuesday
2 December 2014 at Swinburne’s main Hawthorn campus and promises to be a showcase of business innovation opportunities.

Key themes for Hawthorn are technology and design for productivity and innovation, developing your workforce with an emphasis on research and innovation skills development, and growing your market by maximising impact. (These themes will be supported by 2014 student projects produced in collaboration with industry.)

Attendance is free. Register now!

Swinburne Industry open Days www.swinburne.edu.au/industry-open-day


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Eastern Melbourne industry forumOne Region, One Voice


Connectivity, innovation, advocacy and leadership were some of the key issues discussed during a regional industry forum organised by Melbourne East RDA in May. The meeting was the first step towards the development of a Regional Industry Network that would serve as a united voice for the East.

Melbourne East RDA pulled together a steering committee of key industry players last week to draw up the terms of reference for the Regional Network. The steering committee is made up
of key industry partners from Siemens, Department of Health, South East Melbourne Manufacturing Alliance (SEMMA),
CSIRO, Swinburne University of Technology, PACCAR,United Energy, Eastland, AARB Systems Group, VCAMM and Eastern Melbourne Medicare Local.


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Looking Back <<

The Melbourne East RDA Committee played a key role in shortlisting three projects that all received a funding boost under Round 4 of the Federal Government’s Regional Development Australia Fund (RDAF).

“All proposals received were of a very high standard and we are pleased that those selected for funding involve strong community support and collaborative regional partnerships.” stated Professor Rod Hill, Acting Chair Melbourne East RDA.

AquanationRegion to boast country's best aquatic facility


Maroondah City Council were awarded $10M through RDAF for the development of Aquanation, a new state-of-the-art regional aquatic and leisure complex sure to be the best wet and dry training and competition facility in the country. Incorporating the State Diving Centre, 10-lane swimming and diving pool, large gymnasium, group fitness rooms, childcare, and café all set to provide a fully accessible community facility. Construction of this world-class facility is well underway, and due to open in Spring 2015.


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Support for start ups

Melbourne East RDA saw the proposed Eastern Innovation Business Centre as an opportunity to provide tangible support to small businesses in the region. With their endorsement of the project, Monash City Council received $4.75M to establish the business incubator, helping start-up, home-based, micro and small businesses in their early years of operation.The Centre will boast 30 ‘hot desk’ facilities and a communal space to facilitate workshops and other events. Located within the Monash Technology Precinct, it will also support over 100 jobs in the development and operation of the Centre.


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Yarra Valley RailwayMovement at the station


Yarra Ranges Council was awarded $3.56million to redevelop the historic Yarra Glen Railway Station site into the Yarra Valley Regional Tourist Precinct, providing tourist amenity and activity and an information bureau.The 9 km disused portion of the Healesville to Yarra Glen railway will also be upgraded to connect the two towns, creating connections between the attractions offered.


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STC-Building-lightNew resource for entrepreneurs to 'tap' into


The Melbourne East (RDA) Committee is a key supporter of ‘The Tap’, a unique advanced technology coworking space which opened in Scoresby in January. With more than half of small businesses failing in the first three years of operation, Professor Rod Hill, Acting Chair of Melbourne East RDA, believes ‘The Tap’ will become a vital resource for new business entrepreneurs.

Melbourne East RDA Committee contributed $40,000 towards the facility which was established by Small Technologies Cluster (STC) to offer flexible open workspace, networking and support “to anyone involved in commercialising advanced technologies.

“The space was specifically designed to meet the needs of small teams, start ups and consultants working in advanced and emerging technologies such as micro, nano, bio-technology, medical devices and ICT. People using the space can connect and collaborate with others in like businesses. One-on-one consultations with experts in the MedTech Insights help desk series, is just one of the free networking and training opportunities offered as a benefit of joining in on STC’s events. ” Professor Hill said.

Professor Hill said ‘The Tap’ aligned well with Melbourne East RDA’s role to facilitate partnerships between government, business and the community to ensure that within the next decade, Melbourne’s East will be a significant hub for Asia Pacific’s education, innovation and knowledge industries; and Australia’s best connected region.


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Growth and security for Bayswater & Bayswater North

The deterioration of the car assembly industry in Victoria is expected to be felt throughout the State.

The Bayswater/Bayswater North precinct in Melbourne’s outer east is one region that may be severely impacted when the car assembly industry ceases in 2015/2016.

Businesses in the precinct, covering 730 hectares of land across the municipalities of Maroondah, Knox and the Yarra Ranges, are expected to be substantially impacted by the Ford, Holden and Toyota closures.

And due to a significant decline in demand for land in the precinct over the past 10 years, there is a lack of new businesses and industries to provide employment for those who may be affected. Realising the importance of revitalising the precinct, Melbourne East RDA is leading the development of an Action Plan which will encourage business and industry growth and maintain job security for workers in the region.

Melbourne East RDA will contribute $30,000 to stage one of a three-year Action Plan from 2014 to 2016.The first step involves a strategic review focusing on industries in the precinct to target for investment, where potential investors can be found, and how best to engage with them. It will also cover what opportunities exist to make the region more attractive to potential investors.

Once developed and implemented the Action Plan aims to revitalise the business precinct and encourage business and industry growth to strengthen job security for people in the region.


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Looking Forward >>


Businesses given the boost they need in a Digital Economy

To compete in a rapidly expanding digital economy, the Melbourne East RDA recognises that businesses in the east will need to enhance their capabilities with information technology.

A project providing small to medium businesses with the opportunity to up-skill their use of digital technology is being supported by Melbourne East RDA through a series of workshops and mentoring sessions in collaboration with their counterparts in the North, South and West. Melbourne business owners were surveyed to assess their current IT capabilities. Issues highlighted in this research have been the driving factors for programming the seven workshops offered, covering topics such as:

  • Mobile devices, apps and management
  • IP telephony, wireless, CCTV and video conferencing
  • Cloud demystified
  • Managed services
  • How to get the most out of IT
  • Trends in the digital age
  • Web analytics, SEO and Social Media.

Following the workshops, participants will be invited to take part in a free, private and confidential mentoring session made available by the Digital Enterprise Program.

The scale of the digital economy has the potential to impact every part of business. This program aims to see businesses across Melbourne take advantage of technology, become more efficient and reach new markets. Workshops are being planned for May, June & July. Registrations available from April at: www.freeictworkshops.com.au.


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Open for Business - Higher Education Industry Open Day

An Industry Open Day series, to be held at Swinburne University of Technology and funded by Melbourne East RDA and the university, will encourage collaboration between research and education institutions and local business, to advance the vision that Melbourne’s East is the centre of Australia’s innovation and knowledge industries.

Businesses across a broad range of industry sectors will be invited to participate in the series where new and practical ideas to optimise current business practices, solve current business challenges, and build for the future, will be presented.

The East is home to many of Australia’s foremost research and education institutions including Monash, Swinburne and RMIT universities, and Holmesglen, Box Hill and Chisholm TAFE colleges.

The Industry Open Day series align with Swinburne’s 2020 vision to be the partner of choice for the industries and communities they serve and, as an open door to wide-ranging partnership opportunities that can strategically benefit businesses and industry. The series will offer attendees an opportunity to participate, learn and network, and offer a fresh perspective of universities as useful business partners. The event will also highlight the important role institutions can play in using their combined research and education resources to assist the competiveness of local industry.

The Industry Open Days will be run in June and September at alternative Swinburne campuses.To find out more, please email the Swinburne engagement team at: engage@swinburne.edu.au.


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One voice for the east

Ensuring the needs and interests of the East’s primary industries are heard is a priority for the Melbourne East RDA Committee.

With more than 55% of the local workforce employed in education and training; health care; professional services; retail; and manufacturing; a broader perspective and longer-term outlook could combat the negative impact that significant economic changes could have on the East in the future.

With the concept of a regional network in mind, the Melbourne East RDA Committee will bring representatives from key industries together in May this year to gauge interest in a collaborative approach and explore the role that a Regional Industry Network could perform as an independent, non-governmental advocacy group for the East.

To express an interest in being involved in the Regional Industry Forum contact Gaby Nimé at gaby.nime@dsdbi.vic.gov.au.


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children playing sportDeveloping sport and recreation for the Eastern Region


Melbourne East RDA is working with key stakeholders to grow and develop sustainable sport and recreation infrastructure for the region. The strategic framework will guide future planning, provision and development of regional sport and recreation facilities throughout Melbourne’s East.

Melbourne East RDA will work with the seven Councils in the region who are collectively contributing $50,000 towards this project. The committee also helped to secure a further $50,000 grant from Sport and Recreation Victoria towards the project.

The strategy aims to:

  • Increase participation in sport and recreation
  • Provide access to a wider range of facilities
  • Avoid the duplication of services
  • Improve opportunities to host regional, state and national events
  • Identify potential gaps for new and evolving sport and recreation opportunities
  • Identify funding and partnership opportunities.

Work on the strategy has commenced and will be completed in August 2015.


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Attracting investment in the East

Melbourne East RDA plans to invest $20,000 in the development of a Regional Investment Attraction Strategy that will proactively identify opportunities that make the region more attractive to potential investors. Investment Attraction is a major priority for both government and industry, and in the East, organisations have different approaches to attracting investment to the region.

The Strategy will review the competitive advantage of each local government area and the region as a whole, and will help to define how the region should be promoted to attract investment, the information needs of potential investors and the infrastructure needs that potential investors are wanting in the region.

The strategy will result in increased investment opportunities for Melbourne’s East


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Transport and connectivity in the East

Transport is considered the key weakness and the key challenge for Melbourne’s East. Melbourne East RDA commissioned indepth research into travel to study patterns.

This ‘Transport: Journey-to-Study’ project is a study of public transport trends and needs and focuses on the journey-to-study within the region. There are six tertiary institutions in Melbourne’s East: Monash University, Deakin University, Swinburne University of technology, Holmesglen Institute of TAFE, Box Hill Institute University of Melbourne (Hawthorn Campus). The Tertiary Transport Project Working Group overseeing the study and this work comprises transport representatives from the six tertiary institutions in the region.

Download the July 2012 document Transport, Journey to Study in the Melbourne East region (PDF 1.4 MB)
Download the summary of the Transport, Journey to Study in the Melbourne East region document - July 2012 (PDF 432.5 KB)

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Creating employment within the region: capitalising on the highly educated and skilled demographic and focusing on CAAs and PACs

The East has noted for having a highly educated and highly skilled demographic. The RDA endeavors to capitalize on this latent strength by identifying the exact education and skill qualities, the emerging and growing industry sectors and finding matches with our skill /education strengths with a view to pursuing these to create employment opportunities within the region for residents.

Download the July 2012 document "Creating employment within the Melbourne East region" (PDF 4.1 MB)
Download the summary of the "Creating employment within the Melbourne East region" document - July 2012 (PDF 381.6 KB)

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Enhancing the tertiary education industry strength in Melbourne’s East region

Education is a major n economic and employment driver in this region. Many residents and businesses locate in the east because of the educational qualities held within the region. It has a concentration of highly regarded and high achieving state and private secondary schools and world-class universities and TAFEs.

There are six tertiary institutions in Melbourne’s East: Monash University, Deakin University, Swinburne University of Technology, Holmesglen Institute of TAFE, Box Hill Institute and University of Melbourne (Hawthorn Campus).

This report quantifies the economic value of education to the region and then identifies opportunities to support and enhance the strength of the tertiary education sector.

Download the July 2012 document "Supporting the tertiary education sector in the Melbourne East region" (PDF 3.5 MB)
Download the summary of the "Supporting the tertiary education sector in the Melbourne East region" document - July 2012 (PDF 480.1 KB)

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Creating innovation and knowledge-based business employment in Melbourne’s East

Melbourne‘s East has a nationally significant strength in education, research and innovation. The region is home to leading national and international research and development infrastructure and knowledge capital, including the Australian Synchrotron, CSIRO main facility, universities and Institutes, R&D within major corporations, innovative micro and small enterprises. Acknowledgment of this strength is seen the titling of the heart as the South East Melbourne Innovation Precinct.

The RDA wished identified specific innovation research capabilities within the region, identify means of improving collaboration and interaction between innovation stakeholders, provide an understanding of the scale and scope of start-up businesses in the innovation field and contribute to a policy framework that will improve the formation and success of small businesses in this sector.

Download the July 2012 document Creating innovation & knowledge based business employment in Melbourne's East (PDF 2.8 MB)
Download the summary of the Creating innovation & knowledge based business employment in Melbourne's East document - July 2012 (PDF 437.2 KB)

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Regional opportunities in arts and cultural tourism

One potential opportunity put to the RDA was the development of a large 1000 seat facility in the eastern region. A report was commissioned provide an audit and a market assessment to explore the potential of a major venue.

This project is an audit of existing facilities and market assessment of the potential of a large scale performing arts/convention/ meeting venue. It will assess the financial potential of a 500-plus guest facility. The project will determine if the establishment of a large venue is viable in market terms.

Download the July 2012 Audit & Market Assessment of Cultural Facilities in the Melbourne East region (PDF 1.6 MB)
Download the summary of the Audit & Market Assessment of Cultural Facilities in the Melbourne East region document - July 2012 (PDF 976.3 KB)

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Submission to the Federal Government Major Cities Unit

Melbourne East RDA made a submission to the Federal Government’s Major Cities Unit (MCU) on behalf of the Melbourne East region to provide a metropolitan regional perspective to the MCU. Melbourne East invited involvement from officers across a broad spectrum of departments from the seven eastern Councils to be involved and contribute to the development of the regional submission. Melbourne East also liaised with Department of Transport, Planning and Local Infrastructure (DTPLI) Urban Planning, the Municipal Association of Victoria (MAV) and the 7 CAD Councils who also developed submissions to the Major Cities Unit.

Download the Melbourne East RDA submission responding to the federal Major Cities Unit 'Our Cities' Discussion Paper (PDF 3.2 MB)
Download the CAD Councils Submission to the MCU. Melbourne East RDA supports the strategic policy in this document (PDF 2.3 MB)

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Broadband enabled technology and HACC/aged care services

A project concept was developed between Box Hill Institute, Manningham City council and Melbourne east RDA involving a pilot to trial the use broadband-enabled technology to enhance delivery of home and community care and aged care services in the region.

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'Discover the East’ – promoting regional assets in cultural tourism and the arts

This project takes a regional approach to promoting cultural tourism assets in Melbourne’s East, focusing on a themed approach (festivals, galleries, heritage properties).

Potential Project partners: Valley of the Arts Regional Marketing Board, Destination Melbourne, Yarra Ranges Regional Marketing, 7 Local Governments.

Linking community health issues and environment strengths

This project focuses on enhancing mental and physical health through increasing awareness of and encouraging people to use the natural environmental spaces throughout eastern Melbourne.

A key strength for the region is environmental assets and a key community issue is physical health (obesity) and mental health (depression). This project concept links the strength in environmental assets and challenge in physical and mental health, and is scheduled for late 2011.

Potential Project partners: Parks Victoria, 7 Local Governments (community health and environment teams)

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Publications

Advice to Government

This document encapsulates the 2010 Regional Plan information in a short, simple form with plentiful images to illustrate the region's strengths and issues. It provides an overview of the region, with simple graphic messages on key issues and opportunities.

Download the June 2011 Melbourne East RDA 'Advice to Government' document (PDF 1.6 MB)

Profiling Melbourne’s East: information behind the Regional Plan (July 2010)

This project, a partner document to the Melbourne East RDA Regional Plan, details the evidence base for the Regional Plan. It is intended as a resource document for stakeholders to address the lack of regional information on eastern metropolitan Melbourne.

Download the document "Profiling Melbourne's East: Information behind the Regional Plan 2010" (PDF %globals_asset_file_size_readable:1150474/a>

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Regional Matters Spotlight


Last Updated: 15 April 2016