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Victoria

Regional Development Victoria



Murray Region Tourism Product Gap Analysis and Tourism Development Plan


Hume RDA partnered with Murray River Region Tourism Ltd, Loddon Mallee RDA and Murray RDA to deliver the Murray Region Tourism Product Gap Analysis and Tourism Development Plan. The project delivered a market focused analysis of the Murray Region’s tourism product offer, to enable the identification and prioritisation of investment opportunities in tourism facilities, products and services to grow visitation to the region. The project has covered an array of tourism product offerings with a particular focus on nature based tourism.

The plan will provide Murray River Tourism Board and key stakeholders with a clear direction for the future development of tourism within the region. The plan clearly identifies product gaps and potential development opportunities that will assist local, state and federal governments to address/pursue into the future.


© Department of Economic Development, Jobs, Transport and Resources, State Government of Victoria

http://www.rdv.vic.gov.au/regional-development-australia/hume/tourism/murray-region-tourism-product-gap-analysis-and-tourism-development-plan

Last Updated: 15 April 2016