Regional Development VictoriaRDA Loddon Mallee

State Government of Victoria


Regional snapshot

The Loddon Mallee Region

The Loddon Mallee region is expansive and diverse, running from central Victoria up to the Murray River and across to the north-west of the state. The region encompasses more than a quarter of Victoria and being ‘north of the divide’ boasts a warm and sunny climate. It includes a diversity of heritage cities and towns, a range of employment opportunities, services, great food and wine and recreational opportunities centered on the Murray River and unique forest environments.

Because of the region’s size and diversity, it is often considered as two sub-regions, the north and the south, which reflects the different challenges and opportunities they each face.

Map highlighting Victoria's Loddon Mallee Region

Loddon Mallee North is about 45,000 square kilometres in size. The Murray River is the ‘lifeblood’ of the region, which is a major food producer for Victoria, Australia and export markets. It is a highly productive agricultural and horticultural region. Some of its larger urban areas – Echuca, Swan Hill and Mildura – are experiencing sustained population growth and tourism interest, while some smaller towns are experiencing population decrease.

Loddon Mallee South is the geographic centre of Victoria, and its location and transport linkages make the region highly accessible, particularly from Melbourne. It also includes the thriving provincial centre of Bendigo, and the regional towns of Castlemaine, Kyneton and Maryborough. The region is experiencing strong population growth which is projected to continue at almost 50 per cent above the Victorian regional average, with drivers including improved road and rail links, more jobs and investment and the region’s liveability appealing to ‘tree-changers’. The main industry employers in the region are retail, health and manufacturing.

Combined, the Loddon Mallee region contains the ten local government areas of Buloke, Campaspe, Central Goldfields, Greater Bendigo, Gannawarra, Loddon, Macedon Ranges, Mildura, Mount Alexander and Swan Hill.

Online Economic Modelling & Analysis

Loddon Mallee Regional Development Australia has provided state and local government staff in the Loddon Mallee region access to the full suite of REMPLAN resources including reports, impacts, mapping, tourism, gap analysis and workforce data.

Public access is now available to view economic profiles that detail industry contributions to employment, output, wages and salaries, exports and imports in the region. These profiles provide valuable insights into the region's workforce and assist in capturing the value of tourism for the local economy.

Click here to view RDA Loddon Mallee Economic Profile          Click here to view RDA Loddon Mallee Community Profile

If you require additional information, simply contact the state or local government contacts listed on the website for assistance with more detailed economic modelling and analysis.

City of Greater Bendigo logoMacedon Shire Council logoMount Alexander Shire Council logoCentral Goldfields Shire Council logoLoddon Shire logoMildura Rural City Council logoBuloke Shire Council logoSwan Hill Rural City Council logoShire of Campaspe logoGannawarra Shire Council logo

Download the 2016 Loddon Mallee Investment Prospectus (PDF 2.1 MB)



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Regional Matters Spotlight


Last Updated: 08 September 2017