Eat and drink Victorian
In 2009, a state-wide Put Victoria on Your Table campaign encouraged Victorians to 'choose Victorian' food and wine during winter.
The campaign aimed to increase awareness and better educate consumers about the high quality food and wine produced in regional Victoria, encourage consumer loyalty and boost sales across the Victorian food and wine sector. Two weeks of intensive promotion included:
- cellar door event involving 80 wineries and gourmet food businesses
- a Winter Restaurant Express promotion throughout metropolitan and regional restaurants
- a Wine Weekend to encourage visits to regional wineries
- retail wine tasting and point-of-sale promotions through major and independent liquor retailers
- advertising and promotions through trade and industry partners.
Put Victoria on Your Table was a joint initiative of Regional Development Victoria, Melbourne Food and Wine and the Victorian Wine Industry Association.