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Australia’s largest air-con maker relocates to regional Victoria


Australia’s largest air conditioning manufacturer, Seeley International, is moving across the Murray to Wodonga and creating more than 300 new jobs in the process.

Announced in July, Seeley’s move was supported by the Victorian Government’s Investment Attraction and Assistance Program. Victoria’s payroll tax rate – one of the lowest in Australia – will also have a positive affect on the company’s business development.

Seeley plans to build a new manufacturing facility to support future growth, and help supply heating and cooling systems to key markets in Melbourne and Sydney. The project includes a research and development centre so Seeley can leverage the latest technology and design to increase its market share.

The company currently exports to more than 120 countries with a network of sales offices in the United Kingdom, the United States of America, and France. Victoria is Seeley’s single largest market, making up about 55 per cent of Australian sales.

Seeley’s relocation and expansion is certainly a major boost for Wodonga and northeast Victoria. It will create 205 new manufacturing jobs, including new jobs for specialist engineers at the research and development centre, with an additional 76 jobs generated through the supply chain. Construction activity is expected to create a further 22 jobs. The company’s existing workforce will also receive training at Wodonga Institute of TAFE and other regional facilities.

More broadly, Seeley’s decision to ‘hop the border’ demonstrates the real business benefits of establishing in regional Victoria, including how government support can help companies consolidate operations and reach new markets.

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