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Holden’s legacy lives on in Gippsland


The Victorian Government is supporting the expansion of the iconic Trafalgar Holden Museum in Gippsland, to encourage more heritage car fans to stop in town and visit the region.

Minister for Regional Development Mary-Anne Thomas today announced funding through the Government’s Regional Tourism Investment Fund to build a showroom which will house a new collection of 18 heritage Holden cars.

The investment will increase the museum’s profile as a culturally important asset that celebrates Australia’s Holden heritage, while making the region an even better place to visit.

The Trafalgar Holden Museum is managed and run entirely by more than 60 volunteers and houses a collection that has been deemed nationally significant by the National Library of Australia in 2020. It found the museum’s collection is socially and culturally significant to Australia.

The museum opened in 2014 within the old Trafalgar Butter factory on Waterloo Road. Its current collection holds more than 70 Holden cars displayed across two showrooms and allows visitors to appreciate the important role the iconic Holden motor cars played in Victoria’s history.

The end of manufacturing of Holden cars and subsequent closure of the brand in Australia marked the end of an era for the company which began as a saddlery manufacturer in 1856 and moved into the automotive field in 1908.

Holden’s American parent company, General Motors decided that various collections of its cars should be showcased in different museums across the country. Trafalgar Holden Museum was selected as a site to house several collections of Holden’s heritage cars.

Tourism is a key contributor to the Gippsland economy, with the region attracting more than 4.4 million visitors who spent an estimated $890 million in the year ending December 2020.

The Government’s Regional Tourism Investment Fund is helping entice more visitors to regional Victoria, driving private investment and accelerating the recovery of the tourism sector. For more information, go to Regional Tourism Investment Fund.

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