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Strengthening Geelong’s events reputation

19/05/2022

Victoria is cementing itself as Australia’s events capital with the Melbourne Convention and Exhibition Trust to operate the much-anticipated Geelong Convention and Exhibition Centre (GCEC).

As leaders in the industry, the Melbourne Convention and Exhibition Trust, who manage the Melbourne Convention and Exhibition Centre (MCEC), will bring their expertise in drawing guests from across Australia and around the globe to Geelong.

The Melbourne Convention and Exhibition Centre is a major contributor to Victoria’s economy, and over the last 25 years has hosted more than 20,000 events attracting millions of local, national and international visitors.

Both Geelong and Melbourne Convention and Exhibition Centres will be managed by the Trust, to increase opportunities for collaboration across each centre.

The Trust will work closely with Geelong’s business and events network, which will include working with events and hospitality businesses from Geelong, supporting local jobs and boosting the region’s economy.

The name and function of the Melbourne Convention and Exhibition Trust will be reviewed to ensure it has a clear focus on the Geelong region, alongside the existing Melbourne centre.

The Geelong Convention and Exhibition Centre (GCEC) will be a major driver of jobs and economic growth for the City of Greater Geelong and surrounding areas, supporting 600 jobs during construction and an additional 270 ongoing jobs through operation.

The Victorian Government is investing more than $260 million into the project as part of the Geelong City Deal, creating a total project value of $294 million with additional contributions from the Commonwealth Government and City of Greater Geelong.

The broader precinct will include the construction of the purpose-built Convention and Exhibition Centre, incorporating a 1000 seat plenary venue and at least 3700 square metres of flexible event space so that large and small events can run at the same time, as well as a 200-room upscale hotel.

Significant progress is underway in delivering this world-class facility and precinct with an Expression of Interest (EOI) process also underway for interested parties capable of delivering this large and complex project.

This follows an industry briefing on the design and construction of GCEC and the wider precinct.

The GCEC is the centrepiece of the Geelong City Deal, a $500 million commitment between the Australian and Victorian governments and the City of Greater Geelong to revitalise the city and regional economy, encouraging visitors to spend more time in the region by capitalising on its natural assets.

For more information visit Geelong City Deal.



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