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Supercharging tourism in the high country


The Victorian Government is rolling out more trails and facilities for visitors along the Great River Road as part of its commitment to supercharge tourism and generate more jobs in the High Country.

The Government has provided a $120,000 grant to enable development of the Lake Hume Masterplan, while progress on the existing Great River Road touring route project is well underway, jointly supported by the Victorian and Commonwealth Governments with a $5.3 million investment.

The Lake Hume Masterplan will be delivered by Towong Shire Council, with community input to guide a strategy to attract more visitors to the area through the identification of future accommodation options and scenic tours.

Lake Hume is a tourism destination used by locals and visitors for fishing, boating and swimming activities. Identification of future tourism opportunities will support the Towong Shire’s tourism industry to bounce back from challenges associated with the Black Summer bushfires and the pandemic.

The masterplan will encourage local food and beverage businesses to invest in new opportunities to stimulate the local economy, reducing its dependence on the agriculture industry.

Starting in Bellbridge, the Great River Road project stretches approximately 150 kilometres along the Murray River, showcasing the peaks of the Snowy Mountains all the way to Khancoban in New South Wales with shared trails, picnic areas and artworks for motorists, cyclists and sightseers.

Construction is underway on the project’s second stage, thanks to a $5 million grant from the Local Economic Recovery program. The second stage includes the Pine Mountain interpretive centre, which will highlight the Indigenous and natural history of the region featuring shelter, seating and picnic areas for visitors.

The project is expected to create 100 construction jobs in its second stage. The project’s first stage was completed in 2019 thanks to a $330,000 grant from the Regional Infrastructure Fund for the installation of seating, landscaping, and art pieces based on native animals found in the Upper Murray.

The $68.6 million Local Economic Recovery program is jointly funded by the Commonwealth and Victorian Governments to support local projects vital for community recovery, driving economic stimulus and boosting industry and jobs across bushfire-affected regions.

The Regional Infrastructure Fund and Infrastructure Fast Track Fund are part of the Government’s flagship Regional Jobs and Infrastructure Fund, which helps businesses create more jobs, supports community projects and helps councils build the infrastructure locals need. For more information, visit Regional Jobs and Infrastructure Fund.

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