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Tourism surge from $1.8 million Phillip Island investment


Phillip Island’s main township, Cowes is welcoming a new number of visitors following the development of its new $1.8 million precinct.

A favourite amongst locals and tourists alike, Phillip Island is just under two hours from Melbourne and offers endless surf beaches, walking tracks and for those lucky enough to see them - the world’s largest Little Penguin colony at sunset every night.

Part of the Victorian Government’s Regional Infrastructure Fund, the investment focused on developing an improved Cowes Jetty Triangle and Piazza, located at the end of Thompson Avenue, and a new Transit Centre fronting Chapel and Church Streets.

The Jetty Triangle and Piazza areas provide accessibility for all groups including a large open space to relax. There’s plenty to do in this area too. A skip away is the Cowes’ War Memorial statue which acknowledges Phillip Island soldiers who served in both world wars. Walk further along and visitors can get closer to the water by accessing the pier, often frequented by people enjoying recreational fishing. The area will also encourage more local community gatherings, with the carpark replaced by new picnic areas.

The new Transit Centre provides improved linkages between surrounding regions and for those coming from Melbourne. The Centre will help keep traffic flowing and the many visitors moving around town, improving travel connections. With 110 all-day parking spots, a coach passenger drop off area and bus and taxi layover, the town is more equipped to accommodate the high number of people visiting during the holiday period and allow them to comfortably stay for longer.

Building on this project and completing the Cowes precinct project, is the proposed Cultural and Community Centre which is expected to open in early 2023. Located in front of the Transit Centre, it will provide the local Cowes community and visitors with a number of enhanced facilities including:

  • A 250 seat theatre
  • New library
  • Community meeting and function facilities
  • Cultural history museum
  • Exhibition spaces
  • Council Customer Service Centre
  • Visitor Information Centre

For further information, visit Regional Infrastructure Fund.

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