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Investing in Gippsland

Gippsland is home to some of the most spectacular natural attractions in Victoria and welcomes tourists all year round to Wilsons Promontory, Ninety Mile Beach and the Gippsland Food and Wine trail.

The region is also known for its abundance of natural resources and its diverse food and fibre sector.  The success, innovation and diversification of these industries - together with tourism - contribute to the economic prosperity of Gippsland at large.

Central to this is an investment attraction strategy and RDA Gippsland worked together with local businesses, local government and tourism bodies to redevelop the Invest Gippsland website.

The new Invest Gippsland website was launched on 5  December 2019 after months of development, fine-tuning and information gathering. It showcases new investment opportunities and highlights the best Gippsland has to offer to enhance the region’s economy.

The new website also:

  • Promotes industry-specific precincts in all six local government areas;
  • Promotes the competitive advantages and liveability of the Gippsland region;
  • Provides engaging and dynamic content easily showcasing investment opportunities in one “central depository”;
  • Provides details to enable contact with state government and local government in an effective and simple way to allow early consultation;
  • Answers the question: “Why Invest in Gippsland?”;
  • Is an essential resource for existing and potential new investors (both in Australia and overseas), and potential new partners including local business, potential new residents and internal government offices; and
  • Promotes opportunities that showcase the exceptional value of the Gippsland region.

The new Invest Gippsland website features unseen footage of Gippsland sub-regions and provides information on the region’s strengths and competitive advantages, as well as region-specific content development, photographs, video production (including aerial footage) and highlights the following themes:

  • Location lens – proximity to Melbourne, Canberra and Sydney;
  • The Gippsland economy including key priority sectors such as Food and Fibre, Defence, New Energy, Engineering and Manufacturing, Professional Services and the Visitor Economy;
  • Competitive advantages of all six LGA’s - existing skills base, access to infrastructure, supply chain capability and promotion of “precincts” across the region, example Gippsland Hi-Tech Precinct, Latrobe Regional Airport, MID;
  • Land availability - Gippsland Logistics Precinct, Australian Paper Intermodal terminal, Barry Beach Marine Terminal, Bairnsdale South Industrial Estate, Latrobe Food Precinct, and Macalister Irrigation District etc.; and
  • Liveability – modern health care system, pre-schools, public and private secondary education, TAFE and university campus, new residential estates and natural attractions including the Gippsland Lakes, Wilson’s Prom, Phillip Island and Mount Baw Baw.

If you would like to know more about One Gippsland, email RDA Gippsland.

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