Regional Development VictoriaRegional Development Victoria

State Government of Victoria

Regional City of Geelong

A key logistics hub with a diverse industry base connecting western Victoria with international markets 

Local Government Area (LGA) City of Greater Geelong
Neighbouring Local Government Areas Wyndham, Queenscliff, Surf Coast, Golden Plains, Moorabool
2014 LGA Population 224,926
2031 Estimate Population 293,342
Population Growth between 2006-2011 1.6%, an increase of 3,472 per annum
Forecast Population Growth 1.5% per annum from 2011 to 2031
Output (2014) $9.82 billion Gross Regional Product

Map of Victoria highlighting the regional citiesGeelong is ideally located on Port Philip Bay and at the gateway to the famous Great Ocean Road.

Situated only 75 kilometres south-west of Melbourne and as the most populous city in regional Victoria, Geelong offers a range of economic and lifestyle opportunities.

Geelong is a major service and industrial manufacturing centre for the Barwon South West Region. Geelong is well connected to Melbourne and regional Victoria via road and rail and nationally and internationally through the Port of Geelong and Avalon Airport.

The Greater Geelong Council is currently working on the Armstrong Creek urban growth area which is being developed into a sustainable community that will offer new residents an attractive location for living, working and recreation.

Geelong is part of the G21 Geelong Regional Alliance, which comprises five neighbouring municipalities committed to providing a coordinated approach to delivering strategic projects that benefit the livelihood and economy of the region.

Culture and Lifestyle

Geelong has all the benefits of a capital city but with a relaxed atmosphere. The city boasts a beautiful waterfront precinct, gentle bay and surf beaches and sophisticated dining and entertainment options. There is a lively calendar of events in the region, including Pako Festa and the International Airshow.

The Bellarine Peninsula has been building a reputation as a food and wine destination and the Bellarine Taste Trail brings together many of the gourmet offerings of the region including wineries, restaurants and cafes, producers of beer, fresh produce, goats cheese, olive oil and seafood.

Employment, Industry and Infrastructure

Geelong’s proximity to regional Victoria and metropolitan Melbourne as well as direct access to international markets are key to its economy and ability to act as a services hub for the region. Geelong has a diverse and strong economy of approximately 15,711 businesses and a workforce of around 81,000.

The city has major industry strengths in knowledge and research, health, defence, advanced manufacturing, tourism, information communications and technology, food and horticulture. In the five year period 2009-2014, there was strong employment growth in construction; health care and social assistance; agriculture, fishery and forestry; arts and recreation services and education and training.

Geelong Port is the state’s second-largest port and an accessible alternative to the Port of Melbourne. It handles over 6 billion dollars worth of exports and imports annually.

Avalon Airport is Victoria’s second-busiest domestic airport and has long-term plans to become Melbourne’s second international airport.

The Greater Geelong City Council strategic vision includes pursuing the development of a National Transport and Logistics Precinct in Geelong.
Major Businesses Industry
Target Australia (HQ)
Department store retailing
Cotton On (HQ)
Clothing retailing
Transport Accident Commission
Public administration and safety
Viva Energy Australia
Petroleum refinery
Transport Accident Commission Public administration and safety
Avalon Airport
Tourism, transport and warehousing
Barwon Health
Health care and social assistance
Deakin University
Gordon Institute of TAFE
Tertiary education
Godfrey Hirst Textile manufacturing
MC Herd
Meat product manufacturing (Abbatoir)
Epworth Private Hospital development
Health care
Ford Motor Company
Motor vehicle design and engineering
National Disability Insurance Agency
Public administration
Australian Bureau of Statistics
Public administration (commences 2016)
Workcover Authority
Public Administration (commences 2016)
Visit here for more detailed data and statistics on the Greater Geelong region and regional Victoria more broadly

Geelong regional city profile overview (PDF 141.4 KB)
Detailed Geelong regional city profile (PPT 18.4 MB)


Regional Matters Spotlight

Last Updated: 16 May 2018