Regional Development VictoriaRegional Development Victoria

State Government of Victoria


Regional City of Shepparton

An important city in ‘Australia’s Food Bowl’ with strong fruit and dairy industries 

Local Government Area (LGA) Greater Shepparton City Council
Neighbouring Local Government Areas Benalla, Campaspe, Moira, Strathbogie
2014 LGA Population 63,269
2031 Estimate Population 77,974
Population Growth between 2006-2011 1.4%, an increase of 885 per annum
Forecast Population Growth 1.2% per annum from 2011 to 2031
Output (2014) $2.88 billion Gross Regional Product

Map of Victoria highlighting the regional citiesGreater Shepparton is at the heart of the ‘food bowl of Australia’, producing high quality fruit and vegetables and agricultural goods. Situated on the banks of the Goulburn River, Shepparton has the ideal climate and environment for food production. The city has a diverse and vibrant community contributing to a very strong economy and cultural scene.

Part of the Hume region, Greater Shepparton is the fifth-largest city in regional Victoria in terms of population encompassing three main urban centres: Shepparton City, Mooroopna and Tatura. Three-quarters of the municipality’s population live in Shepparton and Mooroopna.

Shepparton is located approximately 180 kilometres north of Melbourne positioning the city as a major service centre for the Goulburn Valley and southern riverina area of New South Wales.

Culture and Lifestyle

Shepparton is synonymous with great food, wine, waterways and weather. The region offers a variety of lifestyles, with urban centres and country towns all within a half hour drive of the CBD.

The region has an international reputation for quality fruit and dairy products, and is also home to some of Victoria’s oldest and best wineries.

The Eastbank Centre in Shepparton is a magnificent concert hall and function complex, and is also home to the Shepparton Art Museum which hosts local and touring exhibitions.

Employment, Industry and Infrastructure

Greater Shepparton’s growth has been associated with the development of agricultural industries such as fruit, dairy, cattle, sheep and grain production. It has around 6,165 businesses and a workforce of approximately 27,700 people.

Greater Shepparton is a major fruit and vegetable processing centre and also contains large dairy processing facilities providing products for both local consumption and export. In the five year period 2009-2014, there was strong employment growth in electricity, gas, water and waste services; health care and social assistance; accommodation and food services; public administration and safety and administrative and support services.

Irrigation is critical to the region’s agricultural production and manufacturing. Other key industry sectors include Health care and social assistance and retail trade. Greater Shepparton is also an important transport hub in national supply chains.

Shepparton is situated at the junction of the Goulburn Valley and Midland Highways, along the Newell Highway corridor that provides links to Melbourne and Brisbane. It is on the state rail network with both V/Line passenger and freight services.

The Goulburn Valley Link is a freight and logistics centre that will be located two kilometres south of the Midland Highway in Mooroopna. It will consist of a terminal for the transfer of freight between truck and rail, and general freight area to provide direct rail access for the Goulburn Valley to the Port of Melbourne.

The transport terminal will provide industries in the region with significant efficiency gains and strategic advantages to help maintain future export competitiveness.

Greater Shepparton has been identified as a station on the High Speed Rail route on the east coast of Australia between Brisbane, Sydney and Melbourne.

Major Businesses Industry
Rubicon Water Machinery and equipment manufacturing (water management and irrigation)
J. Furphy & Sons Fabricated metal product manufacturing
SPC Ardmona,
Unilever Australia Limited,
Campbell Australia P/L and
Tatura Abbatoirs
Food and beverage manufacturing and Meat product manufacturing
Tatura Milk Industries P/L Dairy product manufacturing
Visy Packaging
Geoffrey Thompson Fruit Packing Company P/L Agriculture, warehousing and packing (fruit)
McPherson Media Group Information Media
Goulburn Valley Water
Goulburn Murray Water
Water supply, sewerage and drainage services
Goulburn Valley Health
Shepparton Villages
Berry Street
Health care and social assistance
La Trobe University
Goulburn Ovens Institute of TAFE
Melbourne University
Tertiary Education
Peter Stoitse Transport Pty Ltd Transport and Logistics
Visit here for more detailed data and statistics on the Shepparton region and regional Victoria more broadly

Download the Shepparton regional city profile overview (PDF 139.4 KB)
Download the detailed Shepparton regional city profile (PPT 4.8 MB)




Last Updated: 05 July 2016