South Coast boasts revitalised village

03/09/2025

Two picnic tables on a deck, which is surrounded by a wire fence. The beach and some buildings are behind it.

A seaside town in Victoria’s south-west has enhanced its position as the 'historic heart' of Shipwreck Coast with new upgrades making it even more welcoming for visitors and residents.

Port Campbell has seen the completion of major renewal works, breathing new life into the town, supported with $6 million from the Victorian Government.

The town centre is now more accessible and safer, thanks to upgrades across the retail, commercial and tourist areas.

The upgrades have improved key thoroughfares like Cairns and Lord streets, as well as the foreshore.

This includes grassed, terraced features on the foreshore, extensive landscaping and new plantings. There's also now more space for outdoor dining, with stone and timber seating added, while viewing platforms and lighting have been installed.

The redesigned town centre features integrated artwork by Gunditjmara artist Dr Vicki Couzens, who has captured the spirit of Port Campbell and its significance to the local community.

Decorative First Nations art embedded into a pavement with a sign, some trees and the beach behind it.

Improving safety and access for pedestrians has also been a focus. Wider footpaths and better links to the headlands have been created, making it easier for people to get around on foot.

Visitor numbers will be better managed with improved traffic flow and an enhanced point of arrival, especially during peak seasons.

The revitalisation aligns with the initiatives in the Shipwreck Coast Master Plan developed by the Victorian Government. The long-term plan aims to protect close to 30 kilometres of coastline in the state’s south-west, while boosting tourism, creating local jobs and guiding how public land is managed and developed.

Port Campbell’s revitalisation has also been supported by the Australian Government and Corangamite Shire Council.

We are also supporting other projects in the south-west including, the $126 million Twelve Apostles Precinct Redevelopment, as part of the Geelong City Deal.

The project will transform the visitor experience at Victoria’s most popular natural destination, and encourage longer stays and increased spending in the region. For more information, see the Twelve Apostles Precinct Redevelopment.