Regional Development VictoriaRDA Loddon Mallee

State Government of Victoria

RDA Loddon Mallee

The Murray River near MilduraThe Loddon Mallee Region

The Loddon Mallee region is expansive and diverse, running from central Victoria up to the Murray River and across to the north-west of the state. The region encompasses more than a quarter of Victoria and being ‘north of the divide’ boasts a warm and sunny climate. It includes a diversity of heritage cities and towns, a range of employment opportunities, services, great food and wine and recreational opportunities centered on the Murray River and unique forest environments.

Because of the region’s size and diversity, it is often considered as two sub-regions, the north and the south, which reflects the different challenges and opportunities they each face.

Loddon Mallee North is about 45,000 square kilometres in size. The Murray River is the ‘lifeblood’ of the region, which is a major food producer for Victoria, Australia and export markets. It is a highly productive agricultural and horticultural region. Some of its larger urban areas – Echuca, Swan Hill and Mildura – are experiencing sustained population growth and tourism interest, while some smaller towns are experiencing population decrease.

Loddon Mallee South is the geographic centre of Victoria, and its location and transport linkages make the region highly accessible, particularly from Melbourne. It also includes the thriving provincial centre of Bendigo, and the regional towns of Castlemaine, Kyneton and Maryborough. The region is experiencing strong population growth which is projected to continue at almost 50 per cent above the Victorian regional average, with drivers including improved road and rail links, more jobs and investment and the region’s liveability appealing to ‘tree-changers’. The main industry employers in the region are retail, health and manufacturing.

Combined, the Loddon Mallee region contains the ten local government areas of Buloke, Campaspe, Central Goldfields, Greater Bendigo, Gannawarra, Loddon, Macedon Ranges, Mildura, Mount Alexander and Swan Hill.

The Loddon Mallee RDA Committee commissioned economic profiles for each Local Government Association in the Loddon Mallee and the Northern and Southern regions. The profiles provide a snapshot of key industries which help propel our region, as well identifying changes to our population, employment, labour force profile and industry sector analysis by output and value- added activities. Visit here to access the profiles

RDA Loddon Mallee Vision Statement

To enhance the liveability, productivity and sustainability of the Loddon Mallee region. It will do this by working with the community and all levels of government in a pro-active and collaborative way.

Loddon Mallee Investment Prospectus

The Loddon Mallee Region has considerable strengths and opportunities which provide a solid foundation for continued regional prosperity.

The Investment Prospectus highlights priority projects that support the achievement of the Regional Strategic Plans and Regional Change Strategies.

The Prospectus is updated has been organised around four streams: Investing in Regional Growth, Enabling Infrastructure, Investing in Tourism, and Growing Food and Agriculture. These streams are reflective of the key drivers of development and are consistent with the region’s vision.

Download the 2016 Loddon Mallee Investment Prospectus (PDF 2.1 MB)

Committee members

Loddon Mallee RDA Committee Members include Leonie Burrows, Peter Johnston, Lisa Farrar, Damien Tangey, Linda Beilharz OAM (Chair), Stuart McLean (Deputy Chair), Craig Niemann, Caroline Welsh and Jeff Rigby.

Contact details

Regional Development Victoria, Bendigo
Level 1, 56-60 King Street
Bendigo VIC 3550

Phone: +613 4433 8050
Fax: +613 4433 8099



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Regional Matters Spotlight

Last Updated: 23 February 2017