Regional Development Victoria

Backing Western Victoria’s tourism potential


The Victorian Government has announced a major funding boost to strengthen Western Victoria’s reputation as a major tourism destination.

Premier Daniel Andrews joined members of the community at the Sheep Hills Art Silo to announce that the State Government will invest $500,000 to draw even more visitors to the region and create new jobs.

Western Victoria already boasts some of Victoria’s best tourism drawcards, including the iconic Grampians Peak Trail, stunning silo art, award winning wineries and world class fisheries.

The funding boost will be spent in conjunction with the local community and ensure the development of a tourism plan to boost visitors, diversify the economy and make more of everything the Grampians, Mallee, and Wimmera has to offer.

It will explore ways to encourage adventure and cultural activities, including increased use of the region’s outstanding natural assets and trails.

The plan will build on the iconic Grampians Peak Trail – currently under construction thanks to the Labor Government – and the new 200 kilometre Silo Art Trail that is drawing new visitors to the region.

Backed by all tiers of Government, artists and local business, the innovative Silo Art Trail showcases the work of renowned street artists, who are breathing new life onto the sides of the towering wheat silos that have defined the Wimmera and Mallee’s rural landscape for many years.

The Silo Art Trail is on track to become the country's biggest outdoor gallery, revitalising local towns such Rupanyup, Brim and Sheep Hills by bringing in thousands of visitors and creating new jobs.

Developing and supporting a vibrant tourism industry for the region was one of the top priorities identified by the Wimmera Southern Mallee Regional Partnership.

The visitor economy is crucial to the future economic development of regional and rural Victoria, with the sector contributing $11.5 billion to the regional economy and generating 114,400 jobs annually.

Through dedicated funding programs such as the $103 million Regional Tourism and Infrastructure Fund, the Government is investing in growing regional tourism by helping to develop iconic tourism projects that create world-class experiences and boost regional economies.

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