Regional Development Victoria

Mars Petcare expansion secures jobs In Wodonga


The Victorian Government has secured a $52.5 million investment by Australia’s largest pet food maker Mars Petcare to expand its Wodonga plant, safeguarding 500 local jobs.

Mars Petcare has expanded its single serve foil tray pet food line at the plant, doubling production capacity and boosting exports by $20 million per annum. The project would also secure the future of the plant as a major regional export hub for Mars Petcare.

The Government worked closely with Mars Petcare to attract and facilitate the investment, securing the overall project.

Mars Petcare is the largest retail pet food maker in Australia, with a market share of more than 40 per cent. More than half of the company’s Australian revenue is generated from products made at the Wodonga site, which opened in 1967. The Wodonga plant purchases about $110 million worth of ingredients annually from Victorian suppliers, supporting an estimated 335 Victorian jobs.

The wet pet food single serve tray production plant makes about 11,000 tonnes of the DINE and MyDOG varieties per year. Expanding single serve tray pet food production will meet significant demand in markets throughout the Asia-Pacific region, introduce new technology and position the Wodonga plant for growth. Part of the investment will also go towards a significant upgrade of the existing cannery facility.

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