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EOI open for cycle tourism projects in the North East


Investors are being given an opportunity to partner with the Victorian Government, local councils and tourism bodies to invest in infrastructure that will help guarantee the position of the North East as Australia’s premier destination for cycle tourism. 

As part of the Victorian Government’s $12 million investment in the Ride High Country initiative, an Expressions of Interest (EOI) process has been launched to attract private sector investment into the region’s growing cycle tourism sector.

Minister for Regional Development Jaclyn Symes today called on international and domestic investors to develop new tourism offerings and encouraged existing local enterprises to expand.

The Government is investing $2 million in the EOI process, along with its significant investment to deliver the world class cycling infrastructure through trail extensions and enhancements, accompanied by an extensive marketing campaign for Victoria’s Ride High Country initiative.

An investment prospectus has been released to highlight the economic opportunity of investing in the region that is fast becoming Australia’s leading cycle tourism destination.

The EOI seeks unique and innovative proposals that will complement and enhance the cycle tourism experience in Victoria’s High Country, in categories such as:

  • Accommodation: Unique experiential accommodation, bike hotels, contemporary backpackers’ accommodation, large integrated resort facilities and hotels;
  • Bike hubs and services: Expansion of existing businesses or the creation of new businesses to enhance the cycle tourism experience and create an active precinct where cyclists gather;
  • Food and beverage operators: New or expanded food and beverage offerings that are cyclist friendly and located at strategic sites to enhance the cycle visitor experience, e.g. along rail trails, at trail heads or bike hubs;
  • Tour operators: Bike hire and bike shuttle companies that enhance the cycle visitor experience through improving existing and/or providing new cycling related services; and tour operators with a focus on increasing interstate and international visitation through partnerships with local businesses; and
  • Other enabling projects: Projects that enhance and support: The Ride High Country value proposition; the visitor experience; and aim to grow cycle tourism visitation to the region.

Proposals received by the closing date of 17 May will be reviewed by an assessment panel, with projects of considerable merit considered for Government co-investment or facilitation.

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