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Grampians wineries launch online cellar door


grapes on a vineGrampians winemakers have collaborated to bring the region’s wineries under one virtual roof, with the new Made the Grampians Way online cellar door launching today, thanks to an investment from the Victorian Government.

The online cellar door is the brainchild of Ararat Rural City Council, who first had the idea for the website to profile the makers and creators of the Grampians wine region and encourage visitors to the region. It will now enable those visitors who are unable to travel to the region during restrictions to experience the region’s wineries virtually.

The online cellar door features 18 wineries across the Grampians, showcasing the region as a premium producer of locally made products and produce.

Unlike each individual winery online shop, this platform provides mixed cases of wine from wineries across the region.

The coronavirus (COVID-19) pandemic has had a significant impact on wine makers and wine sales within the Grampians, with decreases in revenue of between 40 – 100 per cent.

With cellar doors forced to close, the on-premise trade cut by restaurant closures, and export opportunities declining, the online sales channel is becoming increasingly important to wineries.

The project was made possible thanks to a $50,000 investment from the Victorian Government’s Stronger Regional Communities Program (SRCP), with support from Ararat Rural City Council, the Grampians Winemakers Inc and Grampians Tourism.

SRCP is part of the Government’s flagship Regional Jobs and Infrastructure Fund which helps businesses create more jobs in regional Victoria, supports community projects, and assists councils to build the infrastructure locals need.

The Fund is key to the Government’s record $2.6 billion Delivering for Regional and Rural Victoria Program unveiled in last year’s State Budget to deliver quality education, health, transport and record jobs – which have never been more important than right now as Victorians navigate the consequences of coronavirus.

Visit the new Made the Grampians Way website.

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