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Wine Growth Fund

The Wine Growth Fund was a small grants program designed to support initiatives to develop the Victorian wine industry.


Tasting wine in regional Victoria

The Wine Growth Fund was a small grants program to support initiatives to develop the wine industry in Victoria.

The Wine Growth Fund forms part of the Victorian Government's $1 million commitment to support the Victorian wine industry. The Victorian Government also committed to establish the Wine Industry Ministerial Advisory Committee and deliver the Wine Industry Development Strategy. The Wine Industry Ministerial Advisory Committee provides guidance for the Fund, including input into guidelines and grant priorities.

The Wine Growth Fund is currently closed and the fund is not currently accepting applications.
Wine barrels
Success Story

Wine Growth Fund successes

Through the fund, the Victorian Government is committed to growing the State’s wine industry to increase its domestic and international markets, improve wine tourism and grow local businesses.

View Success Story

Objectives of Program

The Wine Growth Fund aimed to develop and grow the wine industry in Victoria, and to support the industry to be viable and sustainable.

The key objectives of the Fund were to:

  • support adaptation to a new industry operating environment
  • increase visitation and expenditure within Victorian wine regions
  • develop profitable and sustainable export markets
  • strengthen industry structure and coordination
  • Support investment and jobs.

Funding Details

Grants up to a maximum of $20,000 were available to individual organisations. Collaborative projects involving more than one organisation may be funded up to $50,000 per project.

Applicants were expected to make a financial contribution and/or source third-party funding. Grants were provided on a $1 for $1 basis. Matching funds may be from a variety of sources including from a group of wineries or growers, associations, regional organisations or the Commonwealth Government. In-kind contributions are not accepted as part of the funding contribution.

Applications for the Wine Growth Fund are now closed and the fund is not currently accepting applications.

Application Process

The Wine Growth Fund is currently closed and is not accepting applications.

Who can apply

Applications will be considered from:

  • businesses or organisations directly involved in the Victorian wine industry, including the growing, making and marketing of wine in Victorian wine regions
  • businesses or organisations which act as consultants, service providers, researchers or educators to the wine industry if their project is considered to be a wholly wine industry activity
  • groups of individuals, businesses or organisations directly involved in the Victorian wine industry, including the growing, making and marketing of wine in Victorian wine regions.

Applicants are required to hold Australian Business Number (ABN) or provide written advice from the Australian Tax Office that no withholding tax is required from the grant payment.

How to apply

Read the fund application guidelines carefully to establish eligibility.

Projects located in outer metropolitan regions should contact the DJPR Dandenong, Ringwood or Bundoora offices.

Prospective applicants are advised to:

Step 1

Read the application guidelines carefully to establish eligibility, then discuss the proposed application with your local Department of Jobs, Precincts and Regions (DJPR) office

Step 2

Submit an expression of interest

Step 3

Expressions of interest which are supported may then complete an application form (DJPR officers can assist applicants to complete application form)

Download Resources

Resource Download
WGF - Application Guidelines Round 3 (1.5 MB ) Download

Projects funded by this program

Project Name Region Year Amount Funded
Branding and Promotion of Wines of Gippsland Gippsland 2016 CiC
2016 AAVWS Talk and Taste - 'Outside In' (Australian Alternative Varieties Wine Show Inc) Mallee 2016 CiC
Wine Geelong: Maximise the Potential - Wine Tourism in the Geelong Region Barwon 2016 CiC
Lethbridge Wines: Sustainability through Mulch and Compost project Central Highlands 2016 CiC
Ministry of Chocolate Goulburn 2016 CiC
Tahbilk Winery: Nagambie Lakes Opera Festival Goulburn 2016 CiC
Heathcote Cellar Doors Alliance Inc: Digital/Social Media Promotional Campaign Loddon Campaspe 2016 CiC
Domaine Asmara Pty Ltd: Foster Export Market China Loddon Campaspe 2016 CiC
Heathcote Wine Region multi-platform website and promotion Loddon Campaspe 2016 CiC
Vinea Marson Cellar Door Loddon Campaspe 2016 CiC
Bendigo Wine Brand Awareness Project Loddon Campaspe 2016 CiC
Rosdale Wines: New Purpose Built Cellar Door Loddon Campaspe 2016 CiC
Serengale Vineyard: Cellar Door Development Project Ovens Murray 2016 CiC
Billy Button Wines: Cellar Door Development Project Ovens Murray 2016 CiC
Gapsted Wines: Development of wine and destination website and App Ovens Murray 2016 CiC
Campbell Wines: Export Market Development Ovens Murray 2016 CiC
Wines of the King Valley Inc: King Valley Prosecco Road at Wine Island launches Sydney market development Ovens Murray 2016 CiC
Jones Winery: Market Diversification - Export Sales Project Ovens Murray 2016 CiC
Indigo Wine co: Pop Up Wine Events Vehicle Ovens Murray 2016 CiC
Beechworth Vignerons: Region to Market - Trade & Media Tastings Ovens Murray 2016 CiC
Rutherglen Estates Cellar Door Upgrade and Art Gallery Ovens Murray 2016 CiC
Pfieffer Wines: UK Consultant Ovens Murray 2016 CiC
Ultimate Winery Experiences Australia: Ultimate Victorian Wine Trail Launch Ovens Murray 2016 CiC
Tourism North East: Wine Tourism and Cellar Door Visitation Research Project Ovens Murray 2016 CiC
Grampians Tourism: Grampians and Pyrenees Regional Wine Tourism Masterplan Central Highlands 2016 CiC
Great Southern Road Trip Food & Wine Itinerary Central Highlands 2016 CiC
Mount Langi Ghiran Picnic Idyll Central Highlands 2016 CiC
Pyrenees Unearthed - Avoca Wine Festival Stage 2 Central Highlands 2016 CiC
Grampians Winemakers: Strategic Marketing and Brand Plan Central Highlands 2016 CiC
A.T. Richardson Wines cellar door/visitor facility and demonstration barrel cellar Central Highlands 2016 CiC
Guildford Vineyard: Improvements to grape production promoting innovative biological methods Central Highlands 2016 CiC
Mt Towrong Vineyard: Establish a Cellar Door and Cafe Loddon Campaspe 2016 CiC
Lyons Will Estate: Development of a Cellar Door Loddon Campaspe 2016 CiC
Kyneton Ridge Estate: The Kyneton Ridge Estate Regeneration Initiative Loddon Campaspe 2016 CiC
Elevation of Alpine Valley's Wine Region Ovens Murray 2016 CiC
Passing Clouds Pty Ltd: A Wine & Train Tourism Venture Central Highlands 2017 CiC
Grape Farm Winery Hospitality Expansion Central Highlands 2018 CiC
Blue Pyrenees Estate Wine Education Centre Central Highlands 2018 CiC
Summerfield Winery: Expansion of Cellar Door and creation of cafe Central Highlands 2018 CiC
Quartz Hill Wines: Straw bale cellar door Central Highlands 2018 CiC
Pizzini Wines: Kiln Transformation – Enhancing the Cellar Door Experience Ovens Murray 2018 CiC
Darling Estate Wines: E-commerce Website Development Ovens Murray 2018 CiC
Dal Zotto Wines: Vineyard Floor Management Ovens Murray 2018 CiC
Sam Miranda King Valley: Cooking School and Function Area Redevelopment Ovens Murray 2018 CiC
Lake Moodemere Vineyards: Cellar Door Expansion - Estate Experience Ovens Murray 2018 CiC
Cofield Wines: Say It With Vino' and Website Upgrade Ovens Murray 2018 CiC
Buller Wines: China Export Development Program Ovens Murray 2018 CiC
Valhalla Wines Cellar Door Reinvigoration Ovens Murray 2018 CiC
Rutherglen Estates: Upgrade of Irrigation and Associated Systems Ovens Murray 2018 CiC
Chalmers Wines: Future Grapes Research Project Mallee 2018 CiC
Tambo Wine: Function Centre Establishment Gippsland 2018 CiC
Wine In A Glass Pty Ltd - Much More Than A Winery Loddon Campaspe 2018 CiC
Glenmaggie Wines Cellar Door Facility Gippsland 2018 CiC
Bass River Winery: Online Engagement Strategy between organic tourism and viticulture Gippsland 2018 CiC
Baie Wines: Digital Innovation Barwon 2018 CiC
Pondalowie Vineyards: Redevelopment of Online Marketing Strategy Barwon 2018 CiC
Austins Wines: Moorabool Valley Wine Club Central Highlands 2018 CiC
Hunter-Gatherer Vintners: Function Area Upgrade 2017 Loddon Campaspe 2018 CiC
Glamping Experience at Balgownie Bendigo Loddon Campaspe 2018 CiC
Wilimee: Sustainable Vineyard Practices Loddon Campaspe 2018 CiC
Fowles Wine: Upton Run Climate and Vineyard Management project Goulburn 2016 CiC
AVBC Holding Pty Ltd - Amulet: Cellar Door Capacity Improvement Project Ovens Murray 2016 CiC
Indigo Wine Company Cellar Door Expansion Ovens Murray 2018 CiC
Eldorado Road Cellar Door Redevelopment - Food and Wine Experience Ovens Murray 2018 CiC
Gapsted Wines Export Samples Preparation Facility Ovens Murray 2018 CiC
Scion Vineyard Redevelopment of Cellar Door and Winery Experience Ovens Murray 2018 CiC
Box Grove Vineyard Website Development Goulburn 2018 CiC
Warrabilla Wines Website Upgrade 17/18 Ovens Murray 2018 CiC
Alpine Wine Shop Upgrade and Complete Regional Cellar Door Ovens Murray 2018 CiC
Welshmans Reef Vineyard: Automated Bottling Line Loddon Campaspe 2019 CiC
Vinea Marson: Expansion of the Vinea Marson Cellar Door Loddon Campaspe 2016 CiC
Tellurian Heathcote: Cellar Door Expansion Loddon Campaspe 2019 CiC
Taradale House: Cellar Door Central Highlands 2019 CiC
Lyons Will Estate: Winery Expansion Loddon Campaspe 2019 CiC
Harcourt Produce & General Store: Vertically integrated offering of Harcourt Valley wines Loddon Campaspe 2019 CiC
Heathcote Tourism & Development Inc.: Promotion of Heathcote wineries, cellar door and point of difference in the region Loddon Campaspe 2019 CiC
Jasper Hill: Heathcote Weather Station Project Loddon Campaspe 2019 CiC
Lake Cooper Estate: Glamping project at Lake Cooper Estate Loddon Campaspe 2019 CiC
Ecothought Pty Ltd: Regional winery micro climate data collection project Loddon Campaspe 2019 CiC
Domaine Asmara Pty Ltd: Automated Bottling Line Loddon Campaspe 2019 CiC
Billy Button Wines: Winery Facilities and Equipment Upgrade Ovens Murray 2016 CiC
Baie Wines: Collaborative undervine straw spreading initiative Barwon 2019 CiC
Mt Duneed Estate: Cellar door relocation and expansion and commercial kitchen upgrade Barwon 2019 CiC
Oakdene Wines Pty Ltd: Oakdene eCommerce project Barwon 2019 CiC
Wine Geelong: Geelong Wine Region Roadshow to Melbourne and Sydney Barwon 2019 CiC
Wilson's Wine Tours: Air Asia & Wilson's Wine Tours Activation Barwon 2019 CiC
South Gippsland Wine Company: South Gippsland Wine Company Solar Robotic Vineyard Project Gippsland 2019 CiC
Pyrenees Grape Growers And Winemakers Association Inc: Avoca Food & Wine Festival 2018 Central Highlands 2018 CiC
Grampians Winemakers: Grampians Winemakers Stands at Visitor Information Centres Central Highlands 2019 CiC
Sandy Farm Winery: Walking tracks Central Highlands 2018 CiC
SubRosa Wines: Subrosa wine e-commerce and digital marketing training project Central Highlands 2019 CiC
Mitchell Harris Investment Trust: Urban Winemaking and Education Facility Central Highlands 2019 CiC
Eastern Peake Vineyard: Clemens double side undervine weeder Central Highlands 2019 CiC
Lethbridge Wines: Cellar Door Improvement Project Central Highlands 2019 CiC
Mount Langi Ghiran Winery: Premium wine processing line Central Highlands 2019 CiC
Garden Gully Grampians Wine: Grampians Estate Cellar Door Redevelopment Project Central Highlands 2019 CiC
Fallen Giants: Cellar door expansion Wimmera Southern Mallee 2019 CiC
Victorian Wines Show Inc: 2017 Victorian Wine Show Statewide 2017 CiC
  • This may not be a comprehensive listing of all announced funding through the Wine Growth Fund
  • CiC indicates the project funded amount is Commercial or Cabinet in Confidence
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