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New app drives discovery in Victoria’s high country


Visitors to Victoria’s High Country can now customise their own travel itineraries with the launch of a new app showcasing the incredible choices on offer in the region.

Member for Northern Victoria Jaclyn Symes today represented Minister for Regional Development Harriet Shing to launch the app developed by Tourism North East and backed by the Victorian Government.

The innovative app delivers a more personalised experience for High Country visitors, making it easier to find local activities and events that appeal to their interests.

Visitors can create their own trip plans, with the app’s search function providing location-based recommendations that can be filtered by distance and type.

Whether visitors are keen foodies, wine enthusiasts, cyclists or outdoor adventurers, the app helps uncover more of what they love in a region that offers something for everyone.

The app will provide a boost to local tourism providers by helping drive traffic to their business, allowing people to easily discover everything there is to see, do and experience. From diverse accommodation options to local restaurants, cafes, bars, breweries and hiking and cycling options, the app acts as a mobile trip planner.

Interactive maps showing walking trails and cycling routes on offer throughout the region are available offline, keeping users connected to show exactly where they are and where to explore next.

Victoria’s High Country app is available for iPhone and Android users and can be downloaded on the iTunes App Store and Google Play.

Tourism is one of the High Country’s most important industry sectors, with approximately 5.5 million domestic visitors who have spent $2.4 billion to the year ending March 2023.

The project is part of the Victorian Government’s record investment of more than $41 billion across rural and regional Victoria since 2015.