The Twelve Apostles Precinct Redevelopment, funded through the Geelong City Deal, has delivered a world-class visitor experience centre that will change how visitors experience the region.
The project will improve access to some of Australia’s greatest natural attractions, while protecting this special coastal environment.
The Keerray Woorroong Visitor Centre has now opened, providing a gateway to Victoria’s stunning southern coastline and safe access to one of the most visited natural landmarks in Australia.
Investment in this project will support domestic and international visitation and encourage people to stay longer – supporting local businesses and jobs.
Development of the precinct was informed by extensive engagement with the local community. Engagement summary reports can be accessed through Engage Victoria.
Our continuing partnership with the Eastern Maar Aboriginal Corporation (EMAC), the formally recognised Traditional Owner group for the area, was at the centre of the project’s co-design and delivery. The partnership recognises Eastern Maar’s ongoing connection and intrinsic relationship with Country, in line with the Eastern Maar Country Plan. It ensured that Eastern Maar culture was at the forefront of the redevelopment and that the Traditional Owners have opportunities to benefit from the project into the future.
This investment also delivers the Private Sector Business Enablement Fund, which funds public infrastructure projects that support private investment in the Shipwreck Coast and Great Ocean Road regions.
Keerray Woorroong Visitor Centre
The Keerray Woorroong Visitor Centre was the focus of the precinct’s infrastructure works. Now complete, this world-class centre will be the gateway to the surrounding coast, celebrating the region’s iconic beauty. It includes:
- Keerray Woorroong Visitor Centre building and lookout
- Extensive native garden and landscaping
- integrated car and bus parking, including emergency service connectivity
- new road infrastructure and road upgrades.
The project has also funded water, electricity, and road infrastructure improvements. This will support local businesses and make local services more accessible.
The project was completed in October 2026.
For more information, visit the Twelve Apostles website.