Regional Development Victoria

State Government of Victoria


Farmers Markets Support Program

The Farmers’ Markets Support Program aims to help develop Farmers’ Markets across the State that can grow and operate as economically sustainable community events to bring clean, green, local produce direct from farmer to consumer.

A Farmers’ Market can be described as a predominantly local fresh food and produce market that operates regularly at a public location which provides a suitable environment for farmers and food producers to sell their farm origin product and their associated value added primary products directly to consumers.

The program provides:

  • grants of up to $10,000 to enable groups to develop a market plan. This involves conducting a feasibility study for a new or existing farmers’ market, including but not limited to community consultation, issues relating to the economic sustainability of the farmers’ market and a produce audit. The market plan must be conducted by a professional service provider or a suitably qualified third party who has no financial interest in the proposed farmers’ market.
  • grants of up to $20,000 to assist new farmers’ markets. Support will be given to applications which show evidence of a comprehensive Market Plan which demonstrates strong community support and how the farmers’ market will become sustainable, and projects funded may include:
    • Training / skills development for Market Manager and stallholders
    • Publicity and marketing campaigns
    • Sourcing of stallholders
    • Small scale infrastructure
  • grants of up to $20,000 are available under the Expanding Markets program to assist existing farmers’ markets which are looking to expand. Projects funded may include:
    • Training / skills development for Market Manager and stallholders
    • Publicity and marketing plans / strategies
    • Sourcing of additional stallholders
    • Small scale infrastructure
Download the program application guidelines for the Farmers' Markets Program  (PDF 493.8 KB)   (Word 88.0 KB)



Last Updated: 01 September 2011