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Putting Gippsland tourism on the map


Tourism has been a common priority identified by the Gippsland community at Regional Assemblies and mini Assemblies, and through the on-going consultation process.

As a direct result of the Partnership's efforts, the Minister for Regional Development and Minister for Tourism last year announced $400,000 for the creation of a Gippsland Destination Management Plan.

The aim of the Plan is to increase Gippsland’s visitor economy, to make it more competitive, adaptive and diverse.

The project is now underway, with the Destination Management Plan expected to take nine months and be completed by December this year.

Destination Gippsland will manage this piece of work on behalf of the State Government.

Regional Partnership member and CEO of Destination Gippsland, Terry Robinson explained, “We are excited that the development of the Gippsland Destination Management Plan is underway. We will be seeking consultation from industry and business in the coming months and look forward to wide-spread contributions.”

In 2016 alone, there were 5.2 million visitors to Gippsland, who contributed $781 million to the local economy.

The Plan will be the first step in identifying opportunities to lift visitor numbers, improve the resilience and adaptive capacity of the region, as well as increase participation in arts, cultural, sporting and recreational activities.

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