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Making Mount Buffalo a year-round destination

23/04/2018

Work is underway on the Victorian Government-funded business case and action plan to help realise Mount Buffalo’s potential to become a year-round destination for visitors.

Following community discussion at the Ovens Murray Regional Assembly last year, the Victorian Government announced a $200,000 grant to assess seven tourism concepts identified in the ‘Vision for Mount Buffalo’ plan.

Prepared by the Mount Buffalo Destination Advisory Group, the plan identifies a ‘whole of mountain’ approach to reinvigorate the mountain as a year-round tourism destination.

Professional consultancy services have now been engaged to complete the business case assessment of the seven concepts located across the following five visitor hubs:

  • The Gorge and Chalet Village precinct as the primary visitor area, containing a range of tourism experiences;
  • Lake Catani as the area for camping;
  • Dingo Dell as the destination’s new centre for outdoor education;
  • Cresta Valley as the mountain’s day lodge and activity precinct.
  • The base of the mountain for a Mountain Gateway visitor centre.

Over the coming months, work will focus on exploring the potential demand, analysing target markets, identifying potential investors and operators, and understanding commercial opportunities.

The funding was provided through the $103 million Regional Tourism Infrastructure Fund designed to help grow and realise the potential of regional Victoria’s visitor economy which attracts more than 14 million domestic and international visitors every year.

Chair of the Mount Buffalo Taskforce and Parliamentary Secretary for Regional Development Danielle Green said she was optimistic about future of tourism in Victoria’s High Country.

“The Victorian Government has worked closely with the Ovens Murray Regional Partnership to take the first step to awaken Mount Buffalo, through a sustainable, long-term strategy to ensure ongoing visitation into the future,” Ms Green said.

Charlie Bird, Alpine Shire CEO and Ovens Murray Regional Partnership member, welcomed the announcement.

“We are very fortunate to have such strong community interest in Mount Buffalo and are working on the project with a Taskforce comprising committed community members, tourism experts and a state government Regional Development Victoria representative”, Mr Bird said.

“Mount Buffalo offers a unique High Country experience with abundant potential for a range of activities across all seasons.”




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